Jumpsuits redefined what it was to be a woman throughout both of the World Wars. Continuing to evolve during the feminist movement before and after the wars, the jumpsuit is now one of the trendiest items to hang in your wardrobe!
THE BIRTH of the JUMPSUIT
Later on, it became increasingly popular amongst aviators and race-car drivers.
Although the design was simple in essence, it proved to be liberating and revolutionary, even accompanying the first man to walk on the moon.
WARTIME WOMEN'S FASHION
However, what is most interesting about the jumpsuit is its cultural and historical associations with both World Wars. During both wars, women experienced freedom from the conventional roles of housewife and mother that had trapped them for centuries, in order to help the war-front effort. Women were suddenly rushed to work in hospitals, fields, and factories, where practical and comfortable clothing was required to effectively carry out their difficult, physically demanding industrial jobs, as opposed to their previous uniform of tight-fitting corsets and skirts. Ultimately, this role functioned as the vehicle by which women eventually secured the vote for certain groups of women in 1918. By 1928, most women were able to vote, helping to emancipate vast swathes of womenkind in the UK.
Even though many women returned to their normal duties after the end of the First World War, the jumpsuit enabled them to envision the heights they were capable of traversing, emboldening the feminist movement and garnering more support.
AN EXPRESSION of FEMALE SEXUALITY
Artists such as David Bowie, ABBA and Cher hugely popularised the jumpsuit in the 70s. They advanced it from a practical item of clothing to a major fashion statement that exemplified a common way of dressing. From casual sportswear to embellished designs perfect for an evening of glitz and glamour, it made a bold statement that allowed people to choose how they wanted to express themselves.
Although jumpsuits appeared throughout the 50s and 60s, the 70s were the prime years for the garment. Jumpsuits became essential as disco outfits, allowing more movement and opportunities for people to show off their funky, energetic dance moves, in a decade dedicated to freedom of expression.
Many female designers during this decade produced garments that were an extension of the feminist movement, rejecting the constructive garments of the past and choosing instead to show the body as it was. Cher, as pictured in image 4, updated the jumpsuit by freeing the arms and adding a navel-skimming neckline. This removed the traditionally functional aspect of the jumpsuit, turning it into a more stylistic expression of sexuality. Moreover, the jumpsuit projected confidence on women that was both feminine and aggressive, redefining the feminist attitude that women could be sexy, smart, and self-determined. By wearing jumpsuits, women exhibited an ability to express this kind of overt sexuality, without resigning themselves to the role of sex object.