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    HOW PERSONAL STYLE COMMUNICATES YOUR PERSONAL BRAND

    Personal style is an amalgamation of many things: what suits your body shape; the things you like; the colours that work for you; the pieces that make you feel great – it is the unique combination of how you dress. Personal style is often a way to define one of the many elements that make up identity and personal branding.

     'Olga Anderson'. Article 'How Personal Style Communicates Your Personal Brand'. Source of the image: www.pinterest.com
    Fran Lebowitz

    At times, it can become a look that you’re known for, like Fran Lebowitz’s ‘uniform’, often consisting of men’s tailoring with suit jackets from Savile Row tailor, Anderson & Sheppard, a pair of Levi’s, wing-tip boots and a pair of tortoiseshell glasses.

    Lebowitz is who she is because of her work – her critical mind, her writing, and her unfiltered social commentaries – but also because of her style. She dresses for convention. She dresses for her place in the hierarchy. And yet she is a fashion oxymoron, both loving and hating it, despite becoming an unwitting fashion icon herself. A brand, and a possessor of consistent, curated, and well-suited personal style.

    Like Lebowitz, defining the way you dress is an important step to expressing yourself visually in terms of how you identify, how you project your attitude, and how you carry yourself.

    Within the very first glance in the early moments of an initial meeting, your personal style can communicate as much as your first spoken words, with your words more often than not being considered secondary.

    Sarah Jessica Parker
    Helena Bonham Carter
    Iris Apfel

    A colour palette, the elements of comfort, or discomfort, and the cut of your clothes – they can all affect the way that you carry yourself, as well as possess their own connotations. You can cultivate your wardrobe to say what you’re not saying.

    Victoria Beckham
    Melania Trump
    Blake Lively
    Amal Clooney

    How do you want to be seen? What unique qualities of oneself do you intend to project? When defining your personal style, you may want to ask yourself these questions:

    • Is there an element to the outfits you wear that remains consistent?
    • How do you want to feel? Physically, mentally…
    • What is it about yourself that you want to show, without having to say it? A well-tailored suit could suggest your place in the hierarchy. A crisp white shirt tucked into a metallic pleated skirt can show you mean business where business is concerned, but that fun and femininity are also paramount to who you are. Long dresses could accentuate your figure and make you feel powerful, and the way you carry yourself within your daily practices will be thus altered.
    • Why do you like wearing particular colours or styles?
    • Do you dress to suit mood or practicality, or to fit in?

    Having an idea of why you dress a certain way can help you adopt a wardrobe for the most effective output. Though you don’t have to stick with any one style, having a solid foundation and formula for how you dress can make you a force of nature when it comes to selling yourself as person or as a brand.

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